Senior Product Marketing Manager
ANYbotics
Marketing & Communications, Product
Zürich, Switzerland
Posted on Jan 17, 2025
ANYbotics is a fast-growing tech company dedicated to shaping the future of mobile robotics across multiple industries. Join our highly talented and motivated team of more than 190 people and work on cutting-edge robot technology.
The Opportunity
ANYbotics is on an exciting growth journey, and we’re inviting you to be a part of it. As our new Senior Product Marketing Manager, you will be at the forefront of innovation, with deep insights into our cutting-edge innovation pipeline, bringing the next generation of robotics solutions to market.
Reporting directly to the VP of Marketing Communications and collaborating closely with the Product, Commercial Strategy, and Sales teams, you will own, establish, and elevate the product marketing function to set a new industry standard. This includes developing and executing go-to-market communication strategies, researching buyer personas and preferences to determine how to best market the products, refining value propositions and messaging, launching impactful marketing campaigns, creating compelling content, and enabling Sales teams with high-quality tools and materials.
This is a unique opportunity to help establish ANYbotics as a thought leader while delivering measurable results in demand generation, lead generation, and funnel velocity. If you are ready to embrace this challenge, we’d love to hear from you!
The Market & Our Technology
ANYbotics transforms the industrial sector by introducing robotics to a wide range of novel applications that so far were beyond reach (see our case studies in Chemicals, Oil & Gas, Railways, Wind Energy, Mining, Construction). Our end customers are large asset operators and service providers of industrial plants pioneering the use of robotics technology for inspection and maintenance. Our solution enables autonomous routine inspections and monitoring of large scale industrial facilities for increased safety and productivity. We develop numerous customized hardware systems, including the entire robotic platform, actuators, sensors, inspection payloads, charging systems, as well as all software to enable world-class mobility, autonomy and AI driven inspection insights. We have proven the technology and the business impact to our customers in long-term pilot projects and are scaling-up sales of our commercial solution.
Your Contributions
- Shape and lead the development of global and local go-to-market communication strategies, including value propositions, messaging, naming, and activation plans that position ANYbotics’ products and features as industry-leading solutions
- Oversee research into buyer personas, market trends, competitor strategies, and emerging industry trends to refine how products are marketed and drive innovation in our marketing approach
- Develop and lead impactful, product-focused marketing campaigns (especially organic across digital and offline channels), crafting compelling content that drives awareness, generates high-quality leads, and accelerates conversions across the customer journey
- Redefine and implement an effective sales enablement framework, delivering materials and training that empower Sales and Client Success teams to communicate product value with precision and impact
- Champion structured naming processes for product features, ensuring consistency, clarity, and alignment with ANYbotics’ brand identity
- Establish scalable workflows and tools to enhance collaboration across teams and streamline the delivery of messaging, assets, and campaigns
- Define KPIs and implement innovative tracking methods to measure marketing effectiveness and clarify marketing’s role in sales attribution
Your Profile
- You bring extensive experience as a Product Marketing Manager or similar role in B2B tech industries, with a proven ability to develop and execute go-to-market strategies that drive demand and lead generation with measurable business outcomes
- You excel at identifying, prioritizing, and translating buyer needs, market trends, and competitor insights into impactful messaging, value propositions, and customer journeys that focus on the highest-impact personas and industries
- You have in-depth knowledge and a strong track record of leading product marketing initiatives across digital and offline channels, delivering full-funnel campaigns, content strategies, and sales enablement frameworks that drive conversions
- You thrive in fast-paced environments, balancing strategic vision with hands-on execution to manage complex projects and deliver results
- You are data-driven and skilled in tools like Salesforce, HubSpot, or Google Analytics, and clarify marketing’s contribution to business growth
- You possess exceptional communication and presentation skills (in English), simplifying complex concepts into engaging narratives for technical and non-technical stakeholders
Bonus Points
- University degree (Bachelor’s or Master’s) in Marketing, Communications, engineering, business or related field
- Marketing experience with AI-driven inspection technologies like robotics, drones, or maintenance solutions, including engaging target audiences in industries such as power & utilities, metals, minerals, oil and gas, or manufacturing
- Proven success in marketing products across multiple markets, with a particular focus on Europe and the US
- Proficiency in a second language, particularly German
We offer you a very exciting and dynamic work environment, the opportunity to become part of a fast-growing company and an ambitious team that is on a mission to change the industrial inspection market, a chance to leverage your experience and bring in your own ideas, a fair market salary, an attractive employee stock ownership plan, and a job in the city of Zurich.
