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Senior Data Analyst, Marketing/Measurement

GetYourGuide

GetYourGuide

Marketing & Communications, IT, Data Science
Berlin, Germany
Posted on Saturday, January 13, 2024

Senior Data Analyst,
Marketing/Measurement

About GetYourGuide

GetYourGuide is the globally leading marketplace for unforgettable travel experiences. Travelers use GetYourGuide to discover the best things to do in a destination. Since its founding in 2009, people from all over the world have booked more than 135 million tours, activities, and attraction tickets through GetYourGuide. Powered by a global team of over 800 travel experts and technologists, we are headquartered in Berlin and have 18 local offices around the world. Visit our careers website to learn more.

Team mission

The Analytics team's mission is to enable the organisation to take action based on data. We work on a variety of problems and datasets as members of cross-functional mission teams. We take ownership of the entire analytics funnel from exploration through recommendations to impact measurement and take pride in the insights we generate.

This specific position is within our Marketing Analytics and will be focusing mostly around helping improve and creating measurement tools to determine the ROI of our performance marketing campaigns.

You will:

  • Develop quantitative analysis and statistical models to evaluate and steer marketing decisions
  • Maintain and improve our marketing measurement tools (Attribution, experimentation framework, Customer lifetime value…)
  • Explore large datasets, give meaning to data and numbers, identify opportunities and issues, and present findings to stakeholders
  • Develop new methodologies to scale our Display and Partnerships channel, among others
  • Serve as a liaison between the marketing teams and the data engineering team
  • Mentor others in the skills needed for this role

Who you are

  • 5+ years of relevant experience interpreting data in an analytics, data science or business intelligence role
  • Strong knowledge of SQL and Python for analysis (eg, pandas, scikit-learn, pyspark)
  • Experience with data visualization and reporting tools (e.g. Looker, Jupyter Notebooks, Databricks)
  • Ability to understand user behavior and meaning behind the numbers
  • Prior exposure to digital and performance marketing
  • Desire to work in an international environment, with minimal direction and with highly engaged individuals
  • Excellent written and verbal communication skills in English

Nice to have

  • Experience with big data tools (e.g. Spark, Hive) is a plus
  • Previous experience in marketing attribution and customer lifetime value

How we set you up for success:

  • Invest in your development with an annual personal growth budget
  • Create a comfortable workspace at home with an annual home office budget
  • Become a part of our success with virtual stock options
  • Enjoy flexibility with a hybrid work-from-home and telecommuting policy
  • Save on transportation costs with discounted public transportation tickets
  • Support your loved ones with generous maternity and paternity leave policies

And more...

We look forward to hearing from you

Unlock your full potential and join our mission to create unforgettable experiences for millions around the world. If you have the skills and passion for joining our team, we invite you to apply by submitting your CV/resume in English through the form below. Check out how we hire for tips and visibility into our process and check out life at GetYourGuide. If you have any further questions, please do not hesitate to contact us via jobs@getyourguide.com.

We are an equal opportunity employer

Our commitment is that every qualified person will be evaluated according to skills regardless of age, gender identity, ethnicity, sexual orientation, disability status, or religion. Please refrain from including your picture and age with the application.

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