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Ad Monetization Manager (Stockholm/Remote)



Stockholm, Sweden
Posted on Wednesday, May 8, 2024
Marketing · Stockholm · Hybrid Remote

Ad Monetization Manager (Stockholm/Remote)

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Why Lifesum is your next career move

Hi, this is us!

Lifesum is a leading consumer health tech company that aims to simplify healthy living, helping over 60M users around the world improve their lives through healthier and sustainable habits. We are building a platform where we motivate and inspire our users to eat better with the help of delightful software.

We are a hybrid global team headquartered in Stockholm, a team of passionate entrepreneurial individuals, working together to build something that truly matters. By working at Lifesum you get the chance to do something good and have a positive impact on millions, helping our users on their individual routes to look and feel better every day.

We want you to share our excitement about the future

The global wellness market is currently valued at $1.5 trillion, and a third of consumers are expected to increase their usage of nutrition apps, diet programs, and subscription food services this year. Why? Because as humans, more and more of us realize that we need to take responsibility for our health and wellness – and that digital is the solution for the individual and society as a whole.

Expanding our team with the right competencies and ambitious people will help us increase what value we provide to people on a global scale. We are now looking for an Ad Monetization manager to join our growing business.

What you will be working on at Lifesum

We have a rare and exciting opportunity at Lifesum! This role is ideal for a highly motivated Ad Mob specialist with a passion for data-driven strategies and a proven track record of maximizing publisher revenue. If you thrive in a dynamic environment and enjoy collaborating to achieve ambitious goals, we encourage you to apply! This role offers a dynamic environment where you'll leverage your Ad Mob expertise to directly impact publisher revenue and technology adoption. Here's a closer look at your day-to-day:

Maximizing Revenue & Technology Adoption:

  • Craft data-driven strategies to optimize ad performance and significantly increase revenue across various markets.

  • Guide the business on integrating further networks effectively, ensuring smooth adoption and maximizing its potential.

Performance Monitoring & Optimization:

  • Become an expert in key metrics like ARPDAU, ad revenue, eCPM, impressions, and fill rates. Analyze them across live ad network partners to identify optimization opportunities.

  • Implement A/B testing to continuously refine ad network monetization strategies for maximum impact.

Data-Driven Strategies & Audience Segmentation:

  • Deep dive into user data and app usage patterns to uncover audience segments for targeted advertising campaigns.

  • Develop in-market strategies based on data insights to unlock new revenue potential.

Monetization Optimization:

  • Explore and recommend new ad formats, placements, rewards, capping, and cooldown strategies for optimal user experience and revenue generation.

  • Evaluate and integrate new ad networks and mediation providers to expand reach and improve ad serving.

  • Focus on achieving key performance indicators (KPIs) like eCPM, fill rates, and revenue per market through ongoing optimization.

Privacy & Policy

  • Good understanding of the latest privacy policy requirements in the EU, especially consent mode

  • Ability to work with DPO and CMP to ensure legal compliance

Collaboration & Communication:

  • Partner closely with product teams and developers to ensure seamless Ad Mob integration, activation, and ongoing optimization within the app.

  • Foster clear communication across multiple internal teams to streamline processes and enhance efficiency.

Staying Ahead of the Curve:

  • Continuously update your knowledge of industry research, trends, and new technologies relevant to ad monetization.

  • Apply cutting-edge solutions to push business growth and enhance inventory quality.

About you

You'll be joining a team of diverse personalities that share several work-related attributes. We are (and you should be):

4+ years of experience working with gaming or non-gaming apps on Ad Monetization

  • Analytical: detailed-oriented with the ability to compile and analyze performance data and metrics

  • Highly organized: self-starter, able to focus on several projects at once and keep track of your progress

  • Proactive: taking the initiative when it comes to identifying and solving problems that arise

  • Passionate about results: a consistent track-record of delivering and exceeding on targets

  • Open to learning: comfortable receiving feedback and direction

  • Positive: building productive and positive relationships with colleagues, clients, and external partners

We are just getting started

Our mobile apps have more than 65 million registered users worldwide, but our journey in building the worlds leading nutritional platform has just started. We have the foundation to do better and more. Together we are One Team of talented individuals with solution-oriented 'can do' mindset and work to constantly improve the experience of Lifesum. We also not only embrace diversity, but we rely on it to succeed. That’s why we work hard to ensure our team, vendors, and partners are representative of the millions of users we serve.
We offer

    • Trust and responsibility in a fast-paced environment
    • Opportunity to work on a range of exciting projects with some of the most successful companies in the world
    • Space and support to develop and grow your career
  • 30 paid vacation days per year
  • Parental pay
  • Pension
  • Private health and medical insurance
  • Individual training and development budget
  • Wellness allowance
  • Flexible work
  • Great team activities

If this sounds exciting, we'd love to hear from you and get to know you. Send us your resume right away; tell us why you are interested and why Lifesum feels like the right place for you. Everyone is welcome; we look forward to your application!

Remote status
Hybrid Remote


We work as one team

We are team players who collaborate, take responsibility, and want to push forward, change and evolve. We work dedicated to our mission, and curious about what we don't know.

About Lifesum

Lifesum is one of the fastest-growing global digital health companies. Our product aims to simplify the path to long-term healthy eating, and our technology motivates users to live a more balanced lifestyle with personalized plans for better and healthier eating. Life is the sum of everything you do.

Founded in 2013
Co-workers 60+
Marketing · Stockholm · Hybrid Remote

Ad Monetization Manager (Stockholm/Remote)

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