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Sr. Performance Marketing Manager | Google App Campaigns (Temporary contract)



Marketing & Communications
Stockholm, Sweden
Posted on Thursday, May 9, 2024
Marketing · Stockholm · Hybrid Remote

Sr. Performance Marketing Manager | Google App Campaigns (Temporary contract)

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Why Lifesum is your next career move

Hi, this is us!

Lifesum is a leading consumer health tech company that aims to simplify healthy living, helping over 60M users around the world improve their lives through healthier and sustainable habits. We are building a platform where we motivate and inspire our users to eat better with the help of delightful software.

We are a hybrid global team headquartered in Stockholm, a team of passionate entrepreneurial individuals, working together to build something that truly matters. By working at Lifesum you get the chance to do something good and have a positive impact on millions, helping our users on their individual routes to look and feel better every day.

We want you to share our excitement about the future

The global wellness market is currently valued at $1.5 trillion, and a third of consumers are expected to increase their usage of nutrition apps, diet programs, and subscription food services this year. Why? Because as humans, more and more of us realize that we need to take responsibility for our health and wellness – and that digital is the solution for the individual and society as a whole.

Expanding our team with the right competencies and ambitious people will help us increase what value we provide to people on a global scale. We are now looking for an experienced performance marketeer.

What you will be working on at Lifesum

You will be joining the performance marketing team which is a dynamic, diverse and inclusive team of performance marketers passionate about the app subscription business and user acquisition. The team works with fairly large budgets and with multiple media partners to achieve the business goals.

  • As a performance marketing team, we are highly focused on subscription revenue

  • Experienced app performance marketing expert, proficient in Google Universal App campaigns (tCPA/tCPI/tROAS, Pmax, iOS, Google search) and paid social.

  • Skilled in harnessing app analytics and working with Mobile Measurement Partners (MMPs) to optimize marketing strategies and drive impactful results.

  • Comfortable with high budget campaigns (>1M USD) and campaign set-up and management at scale

  • Work closely with our partners and account management teams to formulate strategies to achieve KPI goals

  • Execute marketing campaigns strategically on various platforms while aligning with company goals and wider marketing objectives

  • Be comfortable being hands on - Monitoring campaign performance, implementing improvements, and ensuring budget adherence.

  • Own all aspects of campaign set up, optimization, troubleshooting, and reporting, with a sustained focus on efficiency and scalability

  • Data driven - Find trends and patterns in large datasets and theorize ways to exploit those trends. Understand our campaigns and what works. Theorize and test why something is working, then find ways to iterate, scale and optimize.

  • Market Research - Understand key markets, be comfortable with tools like AppTweak and build growth strategies based on market research

  • Work closely with media and regional managers on tasks related to user acquisition to the app

  • Collaborating with creative teams to develop resonant ad creatives.

  • Committed to staying ahead of industry trends and delivering innovative digital marketing solutions for sustained business growth.

About you

You'll be joining a team of diverse personalities that share several work-related attributes. We are (and you should be):

  • Experienced - 7-8 years of hands on experience in App User Acquisition for gaming /non-gaming app

  • Analytical: detailed-oriented with the ability to compile and analyze performance data and metrics. Preferably has worked with Adjust, Looker and App Tweak or similar tools and partners

  • Preferred Experience
    • on the web

    • Experience in the US, DACH and Nordics markets/campaigns would be beneficial

    • Multi-language, multi-tier, high budget campaign management

  • Highly organized: self-starter, able to focus on several projects at once and keep track of your progress

  • Proactive: taking the initiative when it comes to identifying and solving problems that arise

  • Passionate about results: a consistent track-record of delivering and exceeding on targets

  • Open to learning: comfortable receiving feedback and direction

  • Positive: building productive and positive relationships with colleagues, clients, and external partners

We are just getting started

Our mobile apps have more than 60 million registered users worldwide, but our journey in building the worlds leading nutritional platform has just started. We have the foundation to do better and more. Together we are One Team of talented individuals with solution-oriented 'can do' mindset and work to constantly improve the experience of Lifesum. We also not only embrace diversity, but we rely on it to succeed. That’s why we work hard to ensure our team, vendors, and partners are representative of the millions of users we serve.

We offer

    • Trust and responsibility in a fast-paced environment
    • Opportunity to work on a range of exciting projects with some of the most successful companies in the world
    • Space and support to develop and grow your career
  • 30 paid vacation days per year
  • Parental pay
  • Pension
  • Private health and medical insurance
  • Individual training and development budget
  • Wellness allowance
  • Flexible work
  • Great team activities

    This position is a substitute employment from July 2024 to July 2025.

    If this sounds exciting, we'd love to hear from you and get to know you. Send us your resume right away; tell us why you are interested and why Lifesum feels like the right place for you. Everyone is welcome; we look forward to your application!

    Remote status
    Hybrid Remote


    We work as one team

    We are team players who collaborate, take responsibility, and want to push forward, change and evolve. We work dedicated to our mission, and curious about what we don't know.

    About Lifesum

    Lifesum is one of the fastest-growing global digital health companies. Our product aims to simplify the path to long-term healthy eating, and our technology motivates users to live a more balanced lifestyle with personalized plans for better and healthier eating. Life is the sum of everything you do.

    Founded in 2013
    Co-workers 60+
    Marketing · Stockholm · Hybrid Remote

    Sr. Performance Marketing Manager | Google App Campaigns (Temporary contract)

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