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Principal Product Marketing Manager

Nova Labs

Nova Labs

Marketing & Communications, Product
United States · Remote
Posted on Wednesday, January 25, 2023

We are seeking an outstanding Senior Product Marketing Manager to join our go-to-market team. The right candidate has a solid grasp of the principles of product marketing for technical products and can plan, lead, and execute programs and activities. We’re still a startup so this individual will need to adapt, but at the same time provide a solid foundation for delivering content, managing deliverables, and using a combination of his or her intelligence, and expertise to help the team meet its goals.

About Nova Labs

Founded in 2013, Nova Labs (formerly Helium Systems, Inc.) is a for-profit entity composed of the original founding team behind the open-source Helium Network. As the pioneer of decentralized wireless communications, Nova Labs has a two-pronged mission: to solve the unnecessary fragmentation and costs that plague IoT connectivity through 1663, their IoT division, and to enable people to genuinely benefit from the success of their mobile carrier through Helium Mobile. For more information, visit nova.xyz.

In this role, you will:

  • Define, manage, and report on intended outcomes needed to move the business forward.
  • Gain a deep understanding of the target customers to identify needs and pain points through a combination of qualitative and quantitative research.
  • Work closely with product management to incorporate marketing considerations for features.
  • Create strong, compelling, consistent messaging that resonates with the target audience.
  • Lead in the planning, coordination, and execution of product launches.
  • Develop consistent marketing content for use across deliverables including web sites, blogs, documentation, and others as needed.
  • Work with cross-functional marketing and comms teams to develop and execute programs to drive product demand.


  • Minimum of 5 years experience in a Product Marketing role with a software or hardware product.
  • Led the end-to-end process for multiple product launches.
  • Created product marketing assets (launch plans, messaging, positioning, sales enablement tools) to support product launches.
  • Familiarity across various marketing functions (demand gen, events, marketing ops and product/content marketing) and the entire marketing stack
  • Strong self starter - comfortable/willing to wear multiple “hats” as needed
  • Able to quickly execute and iterate in an extremely fast-paced, high-growth environment
  • Able to work across physical and virtual team environments to gather input and ensure deliverables are completed on time
  • Strong analytic skills with a track record of delivering data driven recommendations.
  • Excellent communication skills – written and verbal coupled with conveying complex ideas and data across marketing channels
  • Highly organized, detail oriented, with high level of ethics and integrity
  • Innovative, motivated and high-energy team player
  • Comfortable with complex technology products and concepts required
  • BA/BS required


  • Total compensation structure at Nova Labs is base salary + equity.
  • Nova Labs is a remote-first company and takes a market-based approach to base salary pay.
  • Pay may vary depending on your location. U.S. locations are categorized into tiers based on a cost of labor index for that geographic area. For candidates outside of metro market areas, we use the state average.
  • The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions.
  • Total compensation structure at Nova Labs is base salary + private equity + perks/benefits
  • The salary pay scale for the target experience and target skill set for this role is $140k - $202k USD


  • We are a remote-first company
  • 100% company-paid health insurance premiums (medical, dental, and vision) for you and your dependents
  • Unlimited paid vacation and paid company holidays
  • Vacation stipend
  • Monthly wellness/gym stipend
  • Annual hardware stipend
  • 401K plan