Account Based Marketing Manager (ABM)
Observe.AI
Marketing & Communications
Remote · United States
Posted on Tuesday, April 30, 2024
About Us
Observe.AI is the fastest way to boost contact center performance with live conversation intelligence. Built on the most accurate AI engine in the industry, Observe.AI uncovers insights from 100% of customer interactions and maximizes frontline team performance through coaching and end-to-end workflow automation. With Observe.AI, companies can act faster with real-time insights and guidance to improve performance, from more sales to higher retention.
Observe.AI is trusted by hundreds of customers and partners, including Pearson, Accolade, Group 1 Automotive, Southeast Trans, and Public Storage. Our recent $125 million Series C led by Softbank Vision Fund 2 with participation from Zoom Video Communications, Inc., brings our total funding to date to $213M, with investments from Menlo Ventures, Next47, NGP Capital, Emergent Ventures, Scale Ventures, Nexus Ventures, and Y-Combinator. For more information, visit www.observe.ai.
The Opportunity:
Observe.AI is looking for an innovative ABM Manager to enhance our Account-Based Marketing strategy. In this role, you'll lead the development and execution of campaigns targeting enterprise accounts, driving qualified leads to sales and optimizing conversion through the sales funnel to meet pipeline targets.
What you will be doing:
- Lead the strategy and implementation of ABM campaigns and tactics, including paid ads, landing pages, direct mail, and email.
- Partner with sales leaders to research and identify high-value targets, develop a list of key accounts, and formulate growth strategies.
- Facilitate cross-functional collaboration with SDRs and AEs to drive account engagement and achieve pipeline targets.
- Leverage a data-driven approach, continuously test, evaluate, and optimize campaigns success.
Who you are:
- 5+ years of B2B marketing experience, specializing in Account-Based Marketing.
- Proven track record of developing and executing successful ABM campaigns that drive measurable results.
- A strategic thinker with strong analytical abilities, skilled at turning data into actionable insights.
- Strong communicator and collaborator with a knack for influencing stakeholders.
- Creative mindset with a passion for innovation and pushing the boundaries of traditional marketing approaches.
- Experience working with marketing automation platforms, CRM systems, and other marketing technologies.
- Proficient in SFDC, marketing automation platforms, CRM systems, and other relevant tools.
Compensation, Benefits and Perks
Competitive compensation including equity
Excellent medical, dental, and vision insurance options
Flexible time off
Generous holidays and parental leave policies
401K plan
Learning & Development fund to support you in your continuing education journey and professional development
Fun events to drive towards our culture supporting a community of Connect, Collaborate, Celebrate
Our Commitment to Inclusion and Belonging
Observe.AI is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Observe AI does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Observe.AI also strives for a healthy and safe workplace and strictly prohibits harassment of any kind.
We welcome all people. We celebrate diversity of all kinds and are committed to creating an inclusive culture built on a foundation of respect for all individuals. We seek to hire, develop, and retain talented people from all backgrounds. Individuals from non-traditional backgrounds, historically marginalized or underrepresented groups are strongly encouraged to apply.
If you are ambitious, make an impact wherever you go, and you're ready to shape the future of Observe.AI, we encourage you to apply. For more information, visit www.observe.ai.
