About Platform9:
Platform9 is a leader in simplifying enterprise private clouds. Our flagship product, Private Cloud Director delivers an open, comprehensive private cloud platform that is developer-friendly and cost-effective, while providing enterprise IT teams with key capabilities they need to modernize their legacy virtualized infrastructure, including:

Production ready virtualization: Comprehensive virtualization management, from advanced resource scheduling to powerful cluster-wide Software Defined Networking.

Built for the enterprise: Ability to run hundreds of clusters with high availability, seamless in-place upgrades, and backed by Platform9’s Always-On Assurance™.

Integrated and extensible: Integrated platform includes Kubernetes and Kubernetes based platform extensions making it easier for enterprises to harness the ever-growing ecosystem of open-source infrastructure and cloud-native services.

Platform9 was founded by a team of VMware cloud pioneers and has over 20,000 nodes in production at some of the world’s largest enterprises, including Cloudera, EBSCO, Juniper Networks, and Rackspace. Platform9 is an inclusive, globally distributed company backed by prominent investors, committed to driving private cloud innovation and efficiency.

Job Title: Digital Marketing Specialist

Location: Remote

Role & Responsibilities:

• Develop and execute strategic marketing campaigns aligned with business objectives, target audiences and budgets.
• Collaborate with cross-functional teams to create compelling marketing collateral that aligns with the brand's tone and positioning.
• Conduct market research and analyse consumer insights to identify target audience segments, preferences and behaviours.
• Track campaign performance, analyse data and metrics and provide actionable insights and recommendations for campaign optimisation.
• Leverage digital marketing channels to maximise campaign reach and engagement.

What you do:

• Ideate and implement comprehensive digital (SEO/SEM, email, social and display) strategies and timelines, ensuring seamless execution and delivery.
• Experiment with targeting approaches and messaging with well defined hypothesis and measure against set KPIs.
• Collaborate with creative teams to develop visually appealing and impactful marketing assets and ensure timely and cost-effective campaign completion.
• Implement tracking mechanisms and analytics tools to monitor campaign performance and measure ROI.
• Actively participate in the ABM process, ensuring focused promotion to the right accounts at the right time with the right message.
• Identify critical conversion points and drop off points and optimize user funnels
• Identify opportunities for campaign improvements and implement strategic adjustments as needed.
• Stay updated with the marketing trends, technologies and best practices to drive campaign innovation.

Required Skills

• 4 - 5 years of proven experience in managing B2B campaigns with a track record of delivering results.
• Strong communication and collaboration skills to work effectively with cross-functional teams and external partners.
• Creativity and strategic thinking to develop innovative marketing campaigns that stand out in the market.
• Excellent knowledge of digital marketing tools and techniques, including social media platforms, email marketing software, and web analytic tools.
• Experience in setting up & optimizing PPC campaigns, conducting A/B and multivariate experiments.
• Proficiency in using analytics tools (i.e HubSpot, Google Analytics) to measure and optimise campaign performance.
• Knowledge of Account Based Marketing is highly desirable
• Solid analytical and problem-solving skills to interpret campaign data, identify trends and provide actionable insights.
• Thrive in a fast paced, agile team with an entrepreneurial mindset.