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Email Marketing Specialist

RetailNext

RetailNext

Marketing & Communications
South Africa · Remote
Posted on Saturday, March 9, 2024

RetailNext provides e-commerce style analytics to physical retailers enabling them to best understand shoppers behavior within their stores. Using our cloud-platform and proprietary IoT sensors, we collect billions of data points everyday from shoppers in over 100+ countries around the world. Ultimately, the data we provide to retailers helps them to make the decisions that will improve your shopping experience.

We're looking for a Marketing Email Manager / Email Marketing Specialist with a strong experience in planning and implementing email campaigns, the co-management of databases, creating engaging newsletters, and analyzing campaign performance. Their goal is to effectively reach the target audience, promote the brand, and drive customer engagement and sales through email communication.

Responsibilities:

  • Conduct market research to stay up to date with the latest consumer and email marketing trends.
  • Conceptualize, plan, execute, and optimize email marketing campaigns, that speak directly to the pain points of existing and prospective customers, to support the go-to-market strategy.
  • Identify innovative ways to expand the opt-in strategy and grow the company’s email lists with quality leads.
  • Develop new lead magnets (videos, infographics, slides, microsites, etc.) independent of content produced for other marketing channels.
  • Craft well-written, engaging copy that supports lead generation.
  • Proofread emails for clarity, grammar, and spelling.
  • Develop and maintain an email marketing calendar to ensure a consistent cadence of marketing activity.
  • Distribute emails through the use of automation software.
  • Ensure mobile-friendly email templates.
  • Analyze campaign performance to determine areas of strength and weakness, and suggest improvements that could inform subsequent outputs.
  • Upgrade email templates using graphics, A/B split testing, personalization, and advanced features.
  • Collaborate with graphic designers to improve the appearance layout of outputs.
  • Ensure emails follow industry best practices and uphold brand positioning.
  • Work cross-functionally with internal stakeholders for events, partner collaborations, launches, etc.
  • Ensure the email marketing performance is always aligned with OKRs and broader business goals.
  • Ensure the data hygiene of email lists is maintained at all times.
  • Maintain broad knowledge of company capabilities versus the strengths/weaknesses of competitive products.
  • Assist with sales communications where needed.

Required Skills:

  • BSc degree in Marketing or relevant field.
  • 3-5 years experience in email marketing within the B2B SaaS industry (experience in retail will be advantageous but not necessary).
  • Hands-on experience with HTML and CMS.
  • Proficiency in marketing automation technology such as Pardot or Marketo.
  • Knowledge of SEO/SEM and Google Analytics.
  • Familiarity with analytical and database tools.
  • Familiarity with SFDC.
  • Drive, ingenuity, and gumption.
  • Ability to recognize future roadblocks, challenges, and solutions
  • Be able to keep a handle on everything going on within the email marketing portfolio.
  • Assist with general content development where needed.
  • An ability to work under tight deadlines.
  • Outstanding copywriting and copyediting abilities.
  • Ability to harness collaboration to produce well-crafted content.
  • Ability to create high-impact, unique marketing campaigns.
  • Excellent project management and time management skills specific to marketing.
  • Ability to glean insights and develop recommendations based on email marketing data.

What do you get?

  • Competitive Salary and Equity Ownership
  • Paid Paternity/Maternity Leave
  • Best Self Program - contribution towards your personal or professional development
  • Once a month the entire company closes so we can enjoy a “Recharge Day”
  • Focus on your career: The ability to own your career, grow, and we will invest in your career every year!

What's it like to work here?

  • Working Environment: We are a “Remote-First” Hybrid company, meaning we are set up to operate effectively for fully-remote employees but have some distributed offices to allow our employees to gather. Also we have opportunities to travel and meet other team members from other countries.
  • We also allow our employees to work up to 90 days in any location of their choice each year
  • We all share the following values:
  • Autonomy: we give you the full flexibility and freedom to do what you do best. Flexible working schedule. We're outcome-oriented.
  • Improvement Mindset: we are all constantly working to improve and give anyone an opportunity to contribute to that.
  • Ownership and collaboration: we allow for and expect ownership, as well as work together to achieve our goals.
  • 100% customer focus: we are always lazer focused on what is best for our customers
  • People like it here!