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ABM & Field Marketing Manager



Marketing & Communications
Boston, MA, USA
Posted on Friday, May 31, 2024

Scandit is seeking a Field Marketing Manager responsible for creating awareness and account based marketing demand generation programs for Scandit’s Enterprise portfolio in North America. You will be joining a fast growing sales and marketing team to develop regional marketing programs in partnership with the sales organization.

Scandit gives people superpowers. Whether enabling delivery drivers to make quicker deliveries, matching a patient with their medication or allowing retailers to make store operations more efficient, our technology automates workflows and provides actionable insights to help businesses in a variety of industries. Join us, as we continue to expand, grow and innovate, and help take Scandit to the next level.

Marketing at Scandit:

There is something truly magical about Scandit technology. Our marketing team is responsible for translating this magic into tangible benefits for customers in different industries all over the world. We don't just support the business. We drive success. How do we do it? With advanced marketing tools, heaps of creativity and a great team to work alongside. If you want to build something special, elevate your career and see your work come to life, then this is the team for you.

What You Will Do:

  • Execute integrated campaigns on a regional level for North America. to acquire or expand penetration into target accounts across multiple verticals, with a focus on ABM.
  • Work closely with the regional business development and sales organizations to develop and execute industry specific campaigns and regional field programs.
  • Plan and host virtual enterprise field events to deepen relationships with customers and attract local prospects.
  • Lead with a customer marketing mindset and develop marketing programs that highlight and include regional customers.
  • Utilize ABM platforms, like Terminus, to support account based marketing regional activities.
  • Understand Scandit value proposition and messaging, adopt it for local markets and activities as needed.
  • Work closely with senior members of the global marketing, partner and events teams and contribute to best practices for use in worldwide programs.
  • Optimize each marketing touchpoint using data, including top, middle and bottom-of-funnel channels.

Who You Are:

  • 5+ years of enterprise field marketing experience, preferably in a SaaS or other IT business, across multiple US regions.
  • Bachelor or Master level degree in marketing, communications or business administration.
  • Extensive knowledge and experience with account based marketing execution tactics, including ABM platforms.
  • Experience / knowledge in manufacturing and/or field services (nice to have)
  • Experience working closely with business development teams and sales, ability to partner with and provide guidance on marketing best practices.
  • Proven success in building impactful integrated marketing programs driving awareness and demand.
  • Passion to learn about new technologies and industry trends relevant to Scandit’s business.
  • Event and project management pro; you are highly organized and catch details others don’t. You are efficient and organized and can keep track of lots of moving pieces.
  • Exceptional verbal and written communication skills.
  • Strong analytical skills, ability to use data to make decisions.
  • Objectives-driven, with commitment to deliver against MQL and pipeline targets.
  • Experience working with 3rd party vendors and managing budgets.
  • Passion and commitment to work in a fast-paced environment with a strong culture of innovation, collaboration and quality of execution.

The good stuff:

Here are just some of the reasons why people choose to build their career at Scandit:

  • Smart, people-first culture
  • Flexible, office, hybrid or home working
  • Do good and give back with 2 impact days where you are able to give time to one of our trusted nonprofit partners
  • Innovation hackathons
  • Global team outings
  • Festive/end of year all company celebrations
  • Your birthday off
  • Learning and development opportunities
  • Mentoring programs
  • An attractive individual equity plan in a high growth company
  • Top notch tech pack to enable you to do your most productive work
  • Brand new optimized-for-hybrid working HQ in Zurich as well as local offices in hotspots London, Tampere, Warsaw, Boston, Singapore and Tokyo
  • As well as specific benefits related to the location you are joining

We are proud to be “GREAT PLACE TO WORK” accredited in the UK, USA, Poland, France, Italy & Switzerland and “GREAT PLACE TO WORK FOR WELLBEING” in the UK

You could be the difference

At Scandit we strive to create an inclusive environment that empowers our employees. We believe that our products and services benefit from our diverse backgrounds and experiences and are proud to be a safe space for all. All qualified applications will receive consideration for employment without regard to race, colour, nationality, religion, sexual orientation, gender, gender identity, age, physical [dis]ability or length of time spent unemployed.

Imagine the What. Build the How.