TRACTIAN is transforming the industrial world by empowering frontline maintenance workers to achieve more. We’ve fused cutting-edge hardware with innovative software into one powerful platform, disrupting legacy systems and delivering smarter, faster solutions for our clients.

Marketing at TRACTIAN:

The Marketing team at TRACTIAN crafts the narrative, defines messaging and positioning, and translates our groundbreaking products and features into tangible customer benefits. Our cross-functional team, spanning Product Marketing, Customer Experience, Growth, Branding, and Events, is dedicated to acquiring new customers and possesses a deep understanding of the business. We collaborate closely with a lot of teams to elucidate how we can help our clients reach their full potential.

What you'll do:

As our Content Creator, you will be responsible for developing high-quality technical and commercial content that supports both brand awareness and demand generation. You’ll play a key role in educating our audience, positioning our solution as a category leader, and moving prospects through the funnel. Your content will directly support inbound marketing, lead nurturing, and sales enablement.

Responsibilities

•
Produce technical content such as blog posts, landing pages, ebooks, and email sequences focused on industrial maintenance, reliability, and technology.
•
Collaborate with Product Marketing and Sales to create bottom-of-funnel assets like comparison pages, customer case studies, and battlecards.
•
Create strategic content for different funnel stages (TOFU, MOFU, BOFU), aligned with buyer personas and mapped to the deal cycle.
•
Support Account-Based Marketing (ABM) and outbound motions with highly targeted, localized content.
•
Support demand generation initiatives through educational resources, SEO-focused articles, and lead magnets.
•
Localize and adapt technical content from our Brazil and US teams for the Mexican market.
•
Write and manage content for institutional pages, newsletters, and outbound campaigns.
•
Write scripts for social media, adapting technical topics into engaging narratives.
•
Maintain relationships with key media partners and influencers to expand distribution and reach.

Requirements

•
3-5 years of experience writing for B2B, preferably SaaS or Industrial Tech
•
Proven experience producing content that educates, converts, and supports the sales pipeline
•
Experience in analyzing how content contributes to lead generation and revenue (e.g. attribution, influenced deals, velocity)
•
Strong technical writing skills and the ability to simplify complex topics
•
Solid understanding of content marketing principles and funnel strategy
•
Experience with SEO tools (e.g. Semrush, Ahrefs) and content performance analytics
•
Highly autonomous, organized, and deadline-oriented
•
Advanced English

COMPENSATION

• Competitive salary and stock options
• GymPass so you don't sit/work all day
• 15 days of paid annual leave
• Optional fully funded English / Portuguese courses
• Carnet Card: $2,800mxn/mo for groceries and food
• Earn a trip anywhere in the world every 4 years

I want to apply

Apply now

See more open positions at TRACTIAN

Privacy policy Cookie policy