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Develop and maintain front-end (React/NextJS, Tailwind CSS) and back-end (Node/NestJS, PostgreSQL, DynamoDB, Prisma ORM) solutions.
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Develop and optimize marketing automation workflows, including pixel tracking, lead scoring, UTM tracking, and CRM integrations.
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Ensure seamless integrations between web properties, ad platforms (Google Ads, Meta, LinkedIn), and analytics tools (Google Tag Manager, PostHog, Amplitude).
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Automate marketing and web workflows to enhance efficiency and reduce manual effort.
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Optimize SEO, performance, and conversion rates (CRO) across web properties.
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Ensure website security, session management, and authentication protocols.
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Implement and improve analytics, performance tracking, and A/B testing to drive data-driven decisions.
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Collaborate cross-functionally with Product, Marketing, and Growth teams to align web initiatives with company goals.Implement A/B testing infrastructure and performance tracking to support data-driven decisions.