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Design and run a customer contributor program, turning advanced users into regular content creators.
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Manage internal and external editorial calendars, including owned channels and partner blogs.
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Work with Product Marketing, Customer Success, and Sales to identify potential contributors and support them in turning their experience into actionable content.
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Create clear content guidelines and publishing workflows to streamline collaboration and maintain quality.
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Adapt technical customer stories into formats like blog posts, articles, or interviews.
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Collaborate with the SEO and ABM teams to align user-generated content with business objectives and funnel priorities.
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Establish partnerships with external media, blogs, and industry portals to distribute and promote customer-led content.
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Track and report on contribution volume, engagement, content performance, and impact on leads and revenue.