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Own and manage the content calendar for Brazil across blogs, landing pages, partner media, newsletters, and outbound campaigns.
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Develop and maintain a consistent pipeline of high-performing content assets that support the full funnel: awareness, education, and conversion.
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Lead localization and adaptation of content created by the US and MX teams, ensuring cultural and technical relevance.
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Collaborate with Product Marketing and Sales to produce BOFU assets such as comparison pages, customer case studies, and playbooks.
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Support ABM and demand generation initiatives with tailored content aligned with target accounts.
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Track and analyze content performance metrics to inform future production and optimization.
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Coordinate with internal stakeholders and external writers or partners to scale output without losing quality.
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Partner with the SEO team to ensure all content supports our growth strategy and aligns with keyword opportunities.