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Design and update master templates for pitch decks, one-pagers, case studies, and proposals.
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Design and optimize ads and creative campaigns for social media and paid media platforms focused on lead acquisition.
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Produce tailored collateral for key verticals/segments and high-value opportunities.
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Create brochures, product sheets, pricing/packaging visuals, and objection-handling materials.
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Develop clear visual narratives using strong hierarchy, effective data, and proof points (ROI/TCO).
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Maintain a centralized, versioned asset library with clear naming and review cycles.
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Ensure brand consistency and accessibility across digital and print assets; support events with high-quality materials.
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Adapt and repurpose assets for landing pages, campaigns, and nurturing flows, iterating based on performance and sales feedback.
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Analyze CRM data to understand the sales cycle, track asset usage, and identify opportunities for optimization
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Collaborate closely with Sales to understand customer needs, objections, and opportunities, translating insights into effective creative solutions