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Identify key patterns in the pipeline and customer base to highlight the next big opportunities for sales
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Work with BI and GTM data team to gather the relevant data and insights for sales team to drive large expansion projects
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Maintain forecast data structures to project accurate company revenue results.
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Deliver monthly pipeline analyses from Leads to Deals Won to identify bottlenecks, root causes, and scalable opportunities.
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Create and follow up on action plans with stakeholders to address identified bottlenecks.
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Report results and insights to C-suite and GTM leadership, driving alignment and accountability.
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Segment high-performing markets/accounts using conversion rates, CAC payback, LTV, GRR/NDR, ARPA, churn.
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Build and maintain marketing and sales pipeline dashboards in HubSpot and other BI tools.
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Develop market mapping analyses (TAM, segment growth, competition) to guide new investments.
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Conduct territory capacity and coverage analyses to optimize sales allocation.
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Support enablement materials and training to translate data insights into playbooks and process improvements.
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Build attribution models, cohort tracking, and funnel diagnostics to support lifecycle and campaign analysis.
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Partner closely with RevOps, Enablement, and Sales Leadership to improve seller workflows, define KPIs, and ensure data consistency.