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Proactively prospect and generate qualified leads through outbound and inbound activities to support pipeline and revenue targets
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Conduct outbound outreach via phone, email, and social channels in compliance with applicable regulations, including Canada’s Anti-Spam Legislation (CASL)
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Engage and qualify prospective customers by understanding their needs, challenges, and potential fit with Tractian’s solutions
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Utilize HubSpot CRM to log activities, manage leads, and track progress against individual goals
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Collaborate closely with Account Executives to hand off qualified opportunities and support successful deal progression
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Research target accounts, industries, and market trends to inform outreach strategies and improve engagement quality
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Participate in industry events, trade shows, and marketing initiatives to identify and surface new business opportunities
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Provide consistent reporting on outreach activity, pipeline contribution, and performance against goals